Jio- carving the way to the fore!

  

"Buy when there's blood in the streets, even if the blood is your own."

The worse off the market is, the better the opportunities are to profit, and nobody understands it better than Mr Mukesh Ambani the billionaire business magnate, ( needs no introduction)

So making the most out of the pandemic where the masses feared to go out and a lockdown prevailing over the entire nation , online delivery business and e- grocery stores saw a hike in its business transactions. A joint venture between Reliance Retail and Jio Platform called the Jio mart had its preview release in December 2019 , and finally in April 2020 it launched its pilot project in Navi Mumbai, Thane, Kalyan. In May 2020 it was launched in 200 cities across India. One can order groceries, dairy products, fruits , vegetable through its app at the convenience of their home and it gets delivered at your doorstep with all the required safety measures. It has even digital mode of payment which ensures minimal or no contact. Jio is venturing with whatsapp which is a crucial link to power payments and ensure delivery. It is tying up with facebook so as to use facebook messenger and also target  broader segment of the consumers. Jio mart will be using the Reliance retail stores for facilities like cold storage and warehouse. What jio mart does is it empowers the local kirana shop owners to carry on their business by getting onboard with jio. It helps the kirana stores to increase their sales by delivering the products in the neighbourhood. Which is convenient for the consumers as well as the kirana store owners.

There exists other e-grocery stores like amazon pantry, walmart’s flipcart , big-basket backed by Alibaba, grofers , D-Mart, which have dominated the grocery market for quite long but since the commencement of Jio mart these have seen a fall in their demand and in no time Jio mart became the market leader by aggressive pricing strategy , offers and freebies because of its deep pockets.

These grocery businesses have been competing in the world market for a very long time and are the old players of the game , so it wont be long before they come up with strategies to reposition them in the market.

Since the cost of imitation of the strategies by the competitors is not very high, neither is the switching cost by the consumers hence no matter what, the customer will always be in a win-win state when these big players fight to survive.

 

·        Last year around this time jio had launched jio fibrenet its digital set up box to provide broadband services .

This year it announced the launch of Jio tv plus for its jio fibre users. JioTV plus is a content aggregator that offers its user the facility to view from 12 different online streaming channels – amazon prime, Netflix, Disney hotstar, voot, jio cinema, jiosaavn, sony live, youtube and others. For using different online channels one had to use different IDs and passwords which was too much of a task to remember. JioTV plus lets you access any show streaming on any online platform through a single user ID. You can browse through different content based on genres, actors, eras etc.

·        Jio has designed and developed a 5G solution and will launch it soon and India will be able to use the world class 5G services.

Jio glass is a mixed reality solution which will help schools and business with classes and meetings      respectively by creating a 3D virtual room where others can join and conduct a class or a meeting. Using these 3D virtual rooms, the users will be able to use holographic images of self, showcase graphs and other presentations.

Jio Glass weighs  around 75 grams and will  stay connected to a smartphone using a wire. Jio claims that it will  support  25 apps that will enable augmented reality video meetings, games and more. It also sports a high-resolution display for the user to have a crystal clear experience in the meetings.

Woahhhh!!!! So Jio is on the trot with things that are revolutionary , stay tuned.

 

Be kind, spread love and stay hydrated.