On The Trot

" Handicrafted things never go out of style!" Indian e-commerce is going to be a billion dollar business in the coming future. According to the Indian Brand Equity Foundation, revenue from the e-commerce sector in India is going to increase from $39 billion in 2017 to $120 billion in 2020, growing at a rate of 51%, the highest in the world. So, why not take advantage of this rage and sell handicrafts online. Indian handicraft are popular not only with Indian audience but also with international audience. Indian handicraft is a labor intensive industry, which is widely spread in rural as well as urban area. Selling handicraft is a challenging business. Especially, with the advent of cheap Chinese products, Indian handicrafts are taken for granted. However, there is a cluster of the audience who are still inclined towards hand made products. Therefore, reaching the correct audience is important. Since, your physical store doesn’t have the bandwidth to reach a large number o...

  People are always going to go shopping. A lot of our effort is just " how do we make the retail experience a great one?"                                                                                                                    - Phillip Green Development of Industry 4.0 has prompted a precarious move towards the selection of digitisation. Cutting edge innovations have upset retail industry delivering its new symbol - Retail 4.0. From mechanization of the operational cycle to stirring of computerized information incorporating purchaser's excursion that is demonstrating instrumental in retail business systems, retail is certain going through a renaissance of sorts.   According to...

  Market Structure of Liquor is Oligopoly because there are only a few firms in the market. In the case of an oligopoly, the buyers are far greater than the sellers. The firms in this case either compete with another to collaborate together. They use their market influence to set the prices and in turn maximize their profits. So the consumers become the price takers. In an oligopoly, there are various barriers to entry in the market, and new firms find it difficult to establish themselves. South India dominates the alcohol market in India, with that region accounting for about 60 per cent of total IMFL sales and 45 per cent of total beer sales. Globally, most spirits are derived from grains and other raw materials may include potatoes, sugarcane and fruit spirit. The maximum permissible limit for alcohol content in spirits is 42.8 per cent v/v (volume to volume). The overall IMFL market is increasing at the rate of 9 to 10 per cent annually and growth rate of 11.9 per cent i...

  Leather is a durable and flexible material created by tanning animal rawhide and skins. The Rig-Veda has documented the use of Leather 'Mashaks' or sacks as early as 3000 B.C. The leather has been in use since the beginning of clothing! However , with the changing times the leather business started taking rise and became a symbol of status and India has become the second largest producer of footwear and leather garments in the world . India accounts for 13% of the world's leather production of hides/skin.  The major production centres for footwear, leather and leather products in India are located in the States of;  Tamil Nadu – Chennai,Ambur, Ranipet, Vaniyambadi, Vellore, Pernambut, Trichy, Dindigul and Erode;  West Bengal – Kolkata; Uttar Pradesh – Kanpur, Agra, Noida, Saharanpur; Maharashtra – Mumbai; Punjab – Jalandhar; Karnataka – Bengaluru; Telengana Hyderabad; Haryana – Ambala, Gurgaon, Panchkula, Karnal and Faridabad; Delhi; Madhya Pradesh – Dewas; Kerala ...

   The hospitality sector has seen a revolution in the last decade. There has been an increase in both domestic and international travel which has brought big business to hotels all over. The total worth of hotel industries for the year 2019 is USD $570 million. According to The World Travel and Tourism Council has declared the tourism& hospitality industry has generated $2.4 billion revenues which is 9.2 % of the GDP and has supported employment of 42.6 million jobs. The hotel industry provides services such as accommodation, food & beverages, travel tourism and recreation. There are hotels premium and luxury to accommodate and provide a lavish experience to its guests but that kind of customer who would afford that lavish treatment is not something that a hotel should expect through out the year. This is where the economy and budget friendly hotels come into play. Many start up firms saw this   as an opportunity and many existing hotels came up with a stay...

“Star Trek roof in that Wrath of Khan, Girls get loose when they hear this song, 100 on the dash get me close to God, We don't pray for love, we just pray for cars….” Almost all of us hummed this song and sang in unison the last line, by THE WEEKND, whether we were speeding up in a car or just sitting back somewhere dreaming to own one. This shows how much human beings are fond of cars and the manufacturers know that well. Indians have a craze for cars and that has made India the seventh largest manufacturer of commercial vehicle.  However, there was a slump in the automobile industry in the year 2018-19. In fact, the Indian economy faced a slowdown which led to a growth of only 5% in the automobile sector in the quarter ending in 2019, which was the lowest in the 5 years. Indian automobile manufacturers like Maruti, Tata Motors, Mahindra & Mahindra announced suspension of production over several months as car sales dropped by 41% - the steepest fall in the last two d...

   "Buy when there's blood in the streets,  even if the blood is your own. " The worse off the market is, the better the opportunities are to profit, and nobody understands it better than Mr Mukesh Ambani the billionaire business magnate, ( needs no introduction) So making the most out of the pandemic where the masses feared to go out and a lockdown prevailing over the entire nation , online delivery business and e- grocery stores saw a hike in its business transactions. A joint venture between Reliance Retail and Jio Platform called the Jio mart had its preview release in December 2019 , and finally in April 2020 it launched its pilot project in Navi Mumbai, Thane, Kalyan. In May 2020 it was launched in 200 cities across India. One can order groceries, dairy products, fruits , vegetable through its app at the convenience of their home and it gets delivered at your doorstep with all the required safety measures. It has even digital mode of payment which ensures minim...